Product of the Month: The Ultimate Summer Cooler by Rogue.

In the heart of the African bush, where the wild landscapes and untamed beauty meet the spirit of adventure, innovation is born. Five years ago, a passionate team of South Africans embarked on a journey to design and perfect a cooler that would revolutionize summer adventures in the great outdoors. This is the story of the ‘ultimate summer cooler’ – a creation by Kaijo & Co, specifically crafted for those who seek unforgettable summer experiences, with a tale of a summer camping adventure that perfectly illustrates its features and versatility.

The Birth of Innovation

The journey began with a dream of crafting a cooler tailored for the African bush, where rugged terrains and unpredictable weather conditions demanded exceptional performance. The team set out to design a product from scratch, testing and retesting every aspect to ensure it could stand up to the demands of adventurous souls. This unwavering dedication led to the birth of the ‘soft’ range of coolers, setting a new benchmark for summer adventures.

The Soft Range was a game changer.

Kaijo & Co.’s newly-introduced ‘soft’ range of coolers is a game-changer in the world of outdoor coolers. What makes it truly unique is the innovative combination of a leak-proof molded inner shell, coupled with the luxury feel of a military canvas outer. This ingenious design not only ensures the longevity of the cooler but also provides the versatility that adventurers crave.

The ‘soft’ range offers a lighter alternative to traditional ‘hard’ coolers while still delivering the ice-retaining performance that the Rogue name is known for. In the scorching heat of summer, having a cooler that keeps your supplies cool and fresh is bliss for any outdoor enthusiast.

African Bush Meets Modern Comfort

One of the standout features of Rogue’s summer cooler is its ability to seamlessly blend the essence of the African bush with modern comfort. It’s a testament to the design team’s commitment to delivering a cooler that not only performs exceptionally but also exudes style and character.

The cooler, like the African safari, is safari-styled with bespoke safari detailing. The canvas exterior is not only luxurious but also practical, making it easy to clean and maintain. It’s a nod to the wilderness while offering all the comforts of modern-day convenience.

The Ultimate Summer Camping Experience

Now, let’s dive into a captivating summer camping story to illustrate how Rogue coolers can enhance your outdoor adventures. Picture this: a group of friends, eager for a break from the daily grind, set out on a camping expedition deep into the heart of the African bush.

Their destination is a remote, picturesque spot by the river, far from the hustle and bustle of city life. The journey itself is an adventure, with winding dirt roads leading them deeper into the wilderness. As the sun sets, the group arrives at their chosen campsite, surrounded by the enchanting sounds of the wild.

The campsite is a reflection of their love for adventure and comfort. A spacious canvas tent is their home for the weekend, complete with cozy sleeping bags and lanterns. A roaring campfire awaits them, providing warmth and a place for storytelling under the starlit African sky.

The pièce de résistance of their campsite is the Rogue summer cooler. With its soft canvas exterior, it blends seamlessly with the natural surroundings. The innovative cooler keeps their drinks chilled, their food fresh, and their spirits high. Its leak-proof design ensures that not a drop of water escapes, maintaining the purity of the pristine environment they’ve immersed themselves in.

Throughout the day, they explore the wilderness, taking in the breathtaking landscapes and observing the incredible wildlife. The cooler accompanies them on their adventures, proving its worth as they enjoy cool, refreshing beverages and delicious, well-preserved meals.

As the sun beats down, they return to their campsite for a much-needed break. The Rogue cooler becomes the focal point, providing not only essential refreshments but also a sense of luxury in the heart of the wild.

The evening unfolds with a traditional campfire meal prepared with fresh ingredients kept cool by the cooler. It’s a feast under the stars, an experience that combines the thrill of camping with the comforts of home.

As the night continues, the cooler doubles as a safe storage unit, keeping their supplies secure from the curious creatures of the night. The group rests peacefully, knowing they have a reliable companion by their side.


The ultimate summer cooler from Rogue now available from Kaijo & Co. isn’t just an innovative product; it’s a companion for those who seek adventure without sacrificing comfort. It embodies the spirit of the African bush while providing modern-day convenience, making it an essential addition to your summer camping escapades.

Whether you’re deep in the wilderness, by the beach, or in your own backyard, this summer cooler is your ticket to unforgettable experiences. It’s a testament to the power of innovation, dedication, and the spirit of adventure that drives us to explore the world around us.